Portfolio
Video & mockups for social media
Projects
Portfolio
Video & mockups for social media
video stats
People gaze 5X longer at video than at static posts on Facebook.
Facebook’s user behavior studies have found that users find videos a lot more interesting than other kinds of posts, which is one of the reasons behind the growing popularity of features like Facebook live videos. This fact can be used not just by marketers but also by general users to improve the engagement rate of their posts
In 2016, Mark Zuckerberg claimed that Facebook could be mostly video by 2021.
Facebook’s head of operations in the EMEA region made a similar statement around the same time. While the video might not completely replace written content in the next couple of years, this statement by the head of Facebook is a clear indication of the direction of most of the company’s initiatives and investments
The average engagement rate for Facebook video posts is 6.01%.
The overall average engagement rate for Facebook posts has fallen throughout 2018 to 3.91%. Out of these, Facebook video engagement stats show that, at 6.01%, video post score above other categories like photo posts (4.81%), link posts (3.36%), and status posts (2.21%)
Based on these Facebook video stats, the platform has emerged as a tough competitor to YouTube in the video stakes and has even beaten Google on a number of important metrics. Video advertising is one area where Facebook is a clear leader, with its reach and accurate targeting ensuring high ROI for marketers. However, marketers should be careful about aspects like mobile optimization and correct CTA placement if they truly want optimal returns from Facebook video advertising
Motivational action for sound on
Good music is the great asset of the Kowalski and this is a way to show off on social media
Kowalski upcoming Project
Photos from interior design with animation that support the music
music stats
85% of Facebook users watch videos with the sound off
Facebook video stats show that the default mode for videos in most users’ feeds is silent. Users click on the icon to enable sound only when the video or its description catches their eye.
This makes it necessary for marketers to effectively convey their visual message, using captions, logos, and products.
Music is one of the most important parts in the digital marketing and social media world. It affects the audience’s sentiment throughout the melody. Also, music plays an important role because it expresses the atmosphere behind the theme and motivates the audience. The successful use of music in a video can effectively support the caption and engagement of the video post on social media. Nowadays, influencer marketing is one of the popular trends in social media. Using influencers can attract consumers’ attention to the brand and improve brand awareness. However, people don’t always realize that music sometimes brings the same awareness as the influencer. On the other hand, music can draw more attention to the audience by affecting their brain.
It creates a strong feeling for a great moment during your visit to Kowalski all-day bar. Photos show off elegance and great service, a sense of perfection, and details of interior design
Coffee Road Sklavenitis
over 1 year project
A shop that offers from morning until afternoon coffee, fast food, juices, etc.
I focused on highlighting the store's options. From good quality coffee to a delicious breakfast or burger
The most important was the systematic publication in a specific time zone accordingly with the buyer persona of the store!
Systematic Publication
From April 2020 until now, I have already posted over 470 photos (by-product photography), mockups, videos, gifs, in total!
Using different techniques on content creation to appeal to viewers and dynamic Byers.
Playful and happy content is the main key of success on Coffee Road Sklavenitis and I am proud for their trust and exceptional cooperation
